Episode Details

The FMCG Marketing Daily — August 11, 2026 In this episode: • Two of FMCG's biggest names are facing criminal-level regulatory scrutiny over a product recall in one of Europe's most trust-sensitive categories — infant formula. • Beyoncé has bought out LVMH's stake in SirDavis whisky, taking full control of the brand at a moment when celebrity spirits ownership is being seriously re-evaluated across the drinks category. • Jif is repositioning its entire brand identity — including a logo rework — to break free from the PB&J occasion and unlock new consumption moments, a classic but high-risk category expansion play. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO