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The Digital Commerce Daily | Digest: Nielsen to Acquire DoubleVerify; eBay | Bauhaus: '100,000 new items thanks to | Ad Tech's Last Neutral Party Just

Published 2 months ago
Description
The Digital Commerce Daily — August 11, 2026 In this episode: • eBay is making a direct move into live shopping to compete with Whatnot and TikTok Shop, signalling that the format is now mainstream enough to pull legacy marketplaces off the sidelines. • One year in, German DIY giant Bauhaus has onboarded 100 marketplace sellers and added 100,000 SKUs online — a concrete proof point that bricks-and-mortar retail chains can successfully platformify their ecommerce operations. • Publicis Groupe's $2.167 billion acquisition of LiveRamp ends the era of neutral data infrastructure in ad tech — and has direct implications for every DTC brand and retailer that relies on LiveRamp's identity graph for audience targeting. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing
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