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Brands Teach Gen Z to Mend Clothes | San Diego News

Brands Teach Gen Z to Mend Clothes | San Diego News

Published 1 week, 3 days ago
Description

Levi’s, Uniqlo, and Primark are rolling out in-store repair workshops to teach Gen Z how to mend clothes—turning fashion into a sustainable, DIY movement. These programs aim to reduce textile waste and tap into young consumers’ values around thrifting and cost-saving, while also boosting brand loyalty. But critics warn that repairing garments is just a drop in the ocean compared to the industry’s massive overproduction problem. As resale grows and fast fashion remains irresistible, brands are betting on repair as both a marketing win and an environmental step—even if it’s not enough to fix the bigger system.

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