Episode Details

Walk into an Israeli hardware store and you'll be offered a "Moadon" club membership with discounts. But the fine print reveals it's actually a store-branded credit card with APRs that can hit 30%. In this episode, we break down how this product is marketed, why it exploits cognitive biases and low financial literacy, and how other countries like the US, UK, and Australia have already regulated similar practices. We also explore the political economy that has kept Israel's Knesset from passing meaningful reform — including a gutted 2024 consumer credit law that removed the proposed 15% APR cap.