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Echovane Raises $1M to Run Market Research To Answer The Big Questions for P&G, Haleon & Kantar
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This story was originally published on HackerNoon at: https://hackernoon.com/echovane-raises-$1m-to-run-market-research-to-answer-the-big-questions-for-pandg-haleon-and-kantar.
Echovane raises $1M co-led by Titan Capital and Neon Fund to run done-for-you AI market research for P&G, Haleon and Kantar, cutting studies from weeks to days.
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Market research is a $150 billion global industry with a supply chain problem it can no longer hide: NORC estimates 40 per cent of nonprobability interviews conducted in 2025 were likely fraudulent, roughly two billion interviews, and Kantar has found researchers discarding up to 38 per cent of the data they collect over quality concerns. Echovane, founded by product and technology leaders from Amazon, Stripe, Gojek and Razorpay, has raised $1 million co-led by Titan Capital and Neon Fund to build AI agents that execute market research end to end, from study design and participant recruitment through multimodal fieldwork, analysis and decision-ready delivery, as a permanently done-for-you service that owns the outcome rather than selling software. The client list is the story: P&G, Haleon and Kantar are already customers, and Trustly's chief product officer reports a month of product research compressed into two days. The capital funds deeper agent infrastructure, multimodal capabilities, and a global network of verified participants built to reach audiences conventional panels cannot.
Q: What is Echovane? Echovane is a San Francisco-based AI research execution service founded by Smriti Gupta, Vipul Nair and Himadri Roy, product leaders from Amazon, Stripe, Gojek and Razorpay. Clients provide a business question and Echovane's AI agents run the entire study, from design and participant recruitment through fieldwork, analysis and decision-ready delivery.
Q: How much did Echovane raise and who invested? Echovane raised $1 million co-led by Titan Capital, the fund of Snapdeal founders Kunal Bahl and Rohit Bansal, and Neon Fund, to expand its AI-agent infrastructure, multimodal research capabilities and global verified participant network.
Q: Who uses Echovane? Customers include P&G, Haleon, Kantar and Trustly, alongside other global consumer and technology companies. Trustly's chief product officer reports a month of product research compressed into two days on the platform.
Q: How is Echovane different from AI research software? Echovane owns the outcome. Rather than selling tools, it delivers completed, decision-ready research with every finding traceable to the original participant evidence, combining agency-style accountability with the speed and cost structure of AI.
Q: Why does participant