Episode Details

Two brothers from Star, Idaho, have launched Bucko Baits — a fishing lure and apparel company born from a simple question sparked by fishing videos. With homeschooling flexibility and their mom’s special effects makeup skills helping with mold-making, they’ve turned their passion into a full-fledged business focused on getting kids excited about fishing. The boys designed everything from branding to packaging and even hand-write thank-you notes for every order. Their mom beams with pride as they tackle the industry without limits — one brother estimates catching 600 fish (though he’s not entirely sure). Officially launched July 31st, Bucko Baits isn’t just selling gear — it’s inspiring the next generation of anglers.

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