Episode Details

Weight-loss drugs like Ozempic and Wegovy are sparking a major shift in Scottish consumers’ food spending—people are ditching junk food for fresh produce, chicken, and eggs, while also eating out less and cutting back on alcohol. New research reveals that 6% of Scots are already using these meds, with another 8% considering it, and those users show dramatic reductions in candy, cakes, and restaurant visits. With many on the drugs for over 18 months, these habits could become permanent, hitting Scotland’s $19 billion food industry hard—and forcing businesses to adapt fast to changing consumer behavior.

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