Episode Details

Back to Episodes
Episode 38 | Building a Premium Angus Brand in Western Queensland, with Jeremy and Julie Shaw, JS Grazing

Episode 38 | Building a Premium Angus Brand in Western Queensland, with Jeremy and Julie Shaw, JS Grazing

Season 1 Episode 38 Published 2 months ago
Description

In this episode of The Angus Table, Scott Wright sits down with Jeremy and Julie Shaw at their kitchen table at Injune Queensland to discuss JS Grazing, a 24,000-25,000 acre commercial Angus operation running 1,100 breeders.

Jeremy shares family farming heritage on the property dating back to his grandfather, the transition from Herefords to Angus 30+ years ago after observing black cattle performance in feedlots, and evolution from selling all weaners at one Roma sale to establishing a premier commercial heifer sale with $300-500 premium over market rate.

Julie describes their organic brand building through photography and social media storytelling, consistency focus breeding animals that look like "peas in a pod," their long-term partnership with Millah Murrah (17-18 years), and simple breeding philosophy of producing good females.

Jeremy and Julie emphasise values of family, staying true to type and breed character, consistency in production, and long-term relationship building with genetics partners. They address future expansion challenges in expensive country, commitment to stepping up operations before their sons return home, and a conviction that Angus will continue growing in western Queensland through crossbreeding adoption and market acceptance.

So pull up a chair at the Angus Table for this conversation about building commercial brand leadership, staying true to breed fundamentals, and compound success through simple, consistent farming practices.

Key topics covered:

  • How Jeremy and Julie transitioned a family farm from Herefords to Angus 30+ years ago after observing superior feedlot performance and market acceptance of black cattle
  • Why establishing a premier commercial heifer sale organically evolved from recognising heifers were outdoing steers and strong market interest in their female genetics
  • How Julie's photography and social media storytelling built JS Grazing brand recognition and following across Australia
  • The power of consistency as a breeding philosophy aiming for cattle that look like peas in a pod while lifting the average across entire herds
  • Driving rapid genetic improvement and visible herd lift using AI program exclusively on heifers
  • Why long-term partnership with Millah Murrah (17-18 years) adds value through shared breeding philosophy, sire line conversations, and mutual relationship benefits
  • The importance of phenotype-led selection using balanced EBVs avoiding extreme pushes in any single trait for sustainable cattle suited to Western Qld country
  • How integrity-focused approach of letting cattle speak for themselves builds premium ($300-500/head) without marketing hype or direct selling pressure
  • Why cow and bull longevity (12-13 years and 8-10 years respectively) reflects quality genetics and active management through first joining period.
  • The challenges of expanding their operation in expensive country and balancing family farming goals with scaling opportunities through western or southern diversification
  • Why their best beef eating experiences come from home-raised animals shared with family

Contact details:

Contact Jeremy and Julie via their JS Grazing website https://jshaw.com.au/

This podcast is proudly brought to you by Angus Australia https://www.angusaustralia.com.au/

+Follow Angus Australia on + Facebook + Instagram +

Listen Now