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Brands Teach Gen Z to Mend Clothes | Europe News
Description
Big brands like Levi’s, Uniqlo, and Zara are rolling up their sleeves to fix clothes — offering in-store repairs and even sewing workshops to win over Gen Z, who want to save money and reduce waste by making their garments last longer. It’s not just a trend but a strategic push: Levi’s teaches teens basic sewing skills to extend the life of their gear, tapping into youth values around sustainability and affordability amid rising costs. While critics note that real change needs to start upstream with production, these initiatives still resonate with shoppers craving conscious consumption — and maybe even a little needlework fun.
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