Episode Details

What happens when you combine digital marketing with real estate investing?

Bryan Driscoll started in digital marketing, working in areas like SEO, e-commerce, and health insurance. After buying his first property from a wholesaler, he realized he could potentially generate those real estate leads himself—and that experiment eventually grew into a marketing business focused on real estate investors.

In this episode of the Jake & Gino Podcast, Bryan breaks down how real estate investors can use marketing to find better leads, build their brand, raise capital, and ultimately acquire more real estate.

Bryan also explains why one of the biggest problems investors face isn't a lack of tools—it's not taking action.

And his approach to real estate is simple: use the income you generate today to build assets that can create wealth for your future.

If you're a real estate investor looking to generate more leads, find better deals, build your personal brand, or use AI to improve your marketing, this episode is for you.

⏱️ Timestamps

00:00 Intro & Meet Bryan Driscoll
01:07 Bryan's Real Estate Investing Strategy
01:43 From Digital Marketing to Real Estate Lead Generation
02:49 Why Real Estate Investors Struggle With Marketing
03:48 Who Should Handle Your Leads?
05:04 Outbound vs. Inbound Marketing
05:32 Facebook Ads & Lead Quality
06:56 Facebook Native Leads Explained
08:07 Who Should You Target? Finding Your Ideal Avatar
09:38 Why Website Leads Can Be Higher Quality
10:29 What Should a Real Estate Lead Cost?
11:45 Google Ads vs. Facebook Ads
13:02 How to Get Started With Google PPC
14:39 How to Choose the Right Marketing Agency
16:46 What to Look for in a Marketing Company
18:18 The KPIs Every Investor Should Track
19:15 How Much Should a Real Estate Deal Cost?
20:26 Bryan's First Marketing-Generated Leads
21:58 What's Working in Real Estate Marketing Right Now?
23:39 How Often Should You Adjust Your Facebook Ads?
25:35 Don't Fix What Isn't Broken
27:11 When Should You Hire a Marketing Agency?
27:47 Marketing vs. Real Estate: Which Does Bryan Prefer?
28:03 Using Real Estate to Build Long-Term Wealth
29:23 Why Real Estate Investors Need to Build Their Personal Brand
29:36 Sponsor Break
29:52 How Marketing Helped Build Bryan's Real Estate Portfolio
30:18 How Bryan Built 14 Properties Using the BRRRR Strategy
31:27 Bryan's Long-Term Wealth Strategy
33:30 Marketing for Multifamily Real Estate
35:30 Building Relationships With Property Managers
37:18 Phone, Text & Direct Outreach for Multifamily
39:38 Building an Investor List With Facebook & Google
40:13 How to Turn Social Media Followers Into an Email List
42:07 The Biggest Mistake Real Estate Investors Make
43:24 Building Websites With AI
44:40 The CRM Bryan Recommends
45:25 How to Start Your Marketing Strategy
46:59 Using AI to Find Your Ideal Customer
47:32 AI Tools for Creating Marketing Ads
48:05 The Future of Real Estate Marketing
48:56 Why Your Marketing Message Matters
49:21 Where to Find Bryan Driscoll

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 About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgin