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SPECIAL SERIES ==> 📅 Your 2027 Content Is Already Late <== | BATHROOM Break #120 COLLAB: The Marketing Millennials + Do This, Not That
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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It's August, which feels like an odd moment to be arguing about next year - and yet Jay Schwedelson and Daniel Murray make a solid case that your 2027 content is already running behind. The stretch from October through January is when calendars, predictions, and anything stamped with next year's date actually get consumed, and the AI platforms are scanning for recency signals right now. There's also a detour into the episodes neither of them ever released, including the one where Daniel was the guest.
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Best Moments:
(03:00) Why the 2027 content clock is already running with roughly 60 days on it
(03:25) Prediction pieces, remixed calendars, and event roundups worth building before Q4
(04:29) The single content format that outperforms everything from October 1st through January
(05:15) Stamping next year's date across your resources page so AI reads it as fresh
(06:55) A webinar A/B test that shows what one year change does to registrations
(08:33) The episodes that quietly never got published, including Daniel's own first appearance