Episode Details

The Health Marketing Daily — August 10, 2026 In this episode: • New research linking low arginine levels to immune evasion by cancer cells and viruses gives supplement marketers a credible, science-backed hook for amino acid positioning. • A 12-week clinical study overturning decades of low-fat dairy advice hands functional dairy and nutrition brands a rare moment of mainstream credibility to reframe full-fat positioning. • Hims & Hers reports an 88% daily adherence rate with its first gummy prescription format, signalling that delivery format innovation is becoming a serious competitive differentiator in consumer health. • Germany is merging its three key federal food and nutrition science bodies into a single institute by 2029 — a structural regulatory shift that will reshape how health claims and food safety decisions are made in Europe's largest market. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health