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Denmark is scrapping royal warrants. Will businesses miss them?
Published 1 month, 2 weeks ago
Description
Denmark is preparing to scrap its royal warrant system, ending a centuries-old royal seal of approval used by businesses to market everything from beer to cars. Similar warrants are used by monarchies around the world and awarded to everyone from brewers and carmakers to pest controllers. What do the Danish companies affected think, and could other royal households follow Denmark's lead?
Presenter/producer: Daniel Rosney
You can email the team: businessdaily@bbc.co.uk
(Picture: Packets of sweets with a Danish Royal Warrant in a Copenhagen shop. Credit: Daniel Rosney)