Episode Details

Most builders were never taught marketing. For most of the last decade they did not need to be. Orders came in, the phone rang, and whatever budget existed went to whichever sales rep called first.

That market has tightened. New franchises are landing in established patches, buyers are researching harder than they ever have, and the builders who cannot be found are losing work to the ones who can.

This is episode one of the Monday Marketing series. Az sits down with Paul from Viva Digital, an agency the industry does not hear much about but whose work sits behind some of the biggest names on the Sunshine Coast. Paul does not sell. If a builder does not need an agency, he tells them so and sends them on their way with the advice to do it themselves.

In this episode:

The three pillars of marketing spend, and why builders reach for the wrong one first
Why the website is the only digital asset a builder actually owns
The three second rule, and what a prospect decides before they read a single word
What a builder's website should genuinely cost, and where six figure quotes lose the plot
The apple tree analogy: Google Ads catches the fruit, Meta shakes the tree
Facebook or Instagram, and the age where the audience splits
SEO explained without the jargon, and the one metric to demand from any agency
Where AI search pulls its answers from, and why citations now matter
Lead tracking, and why almost no builder in the country can say where their work came from
Choosing an agency, and why Paul treats it like a marriage

Practical, logical, and free of the usual agency noise. If marketing is the part of the business that has been sitting in the too hard basket, start here.

Hosted by Az.

This episode is brought to you by Viva Digital. vivadigital.com

Download the episode resource: https://leadtracker.thegoodbuilder.com.au/download

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