Episode Details

On today's show I sat down with Zack and Shana Light, third-generation co-owners of Ceramica and Fundraising Brick, based in Indianapolis.

We discuss their journey from meeting in Bloomington to finding careers in New York and eventually taking over the family business.

Our conversation explores the evolution of Ceramica from its founding in 1988, the innovative techniques implemented, and their recent acquisition of Fundraising Brick.

They share insights on taking over legacy businesses, the importance of community, and adapting to modern business challenges.

You are going to learn about:
- The Evolution of Ceramica
- How Zack and Shana Acquired Fundraising Brick
- The Importance of Community to Legacy Businesses

Thank you to our partners:
NCW
Roots Realty

Check out these great clips from the show:
00:32 Guest Introduction: Zack and Shana Light, Ceramica and Fundraising Brick
01:15 The Legacy of Ceramica and Fundraising Brick
01:56 The Journey to Indianapolis
02:44 The Evolution of Ceramica
06:06 Challenges and Growth
15:20 The Decision to Take Over the Family Business
31:32 Acquiring Fundraising Brick
38:15 Investing in CO2 Lasers
38:48 Challenges with Old Equipment
39:16 Transition to New Technology
39:56 Support from the Previous Owner
42:54 Relocating to Indianapolis
43:27 Handling a Surge in Orders
45:07 Innovations in Memorials
46:23 Fundraising Brick Campaigns
53:19 Life in Indianapolis
01:01:58 Hidden Gems in Indiana

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