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Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring.

Four and a half months after joining Beauty Business School she is on track to double her income, she has a minimum of five people on her waitlist and she has not added a single hour to her week.

In this episode Rebecca walks through the whole thing: failing business class in year 12, winning State Therapist of the Year twice, burning out in a high pressure salon, learning connection in a salon she still gets emotional about  and finally sticking a sign up across the road from a school.

What's covered

• Why a home-based business is not the lesser option (lower overheads, more control, better wage)
• What "ticking along" actually looks like, and why steady is a warning sign
• Getting specific about the ideal client, and why that was the single biggest lever in her business
• How to market an intimate service like Brazilian waxing without putting vaginas all over your feed
• Two Brazilian specialists, two completely opposite marketing directions, both working
• Rebooking, retail, and the client journey lessons she carried out of two very different salons
• Trusting the process before you have proof it works
• Why the goal does not have to be a team, a second location, or education

Rebecca is what I call a silent assassin. No live calls, no noise, just implementation.
You can fine Rebecca here: https://www.instagram.com/rebeccamacarthur.wax/

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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