Episode Details

The FMCG Marketing Daily — August 09, 2026 In this episode: • PepsiCo's marketing leadership is publicly framing AI not as a future tool but as the current daily workflow — a signal of how fast the operating model is shifting inside major FMCG organisations. • Beauty brands are collapsing the distinction between advertising and entertainment content — a strategic shift with direct implications for how FMCG brand managers think about content investment and brand-building. • Snapchat has released formal brand guidance on comedy and humour to help marketers connect with Gen Z — a rare platform-led creative brief that FMCG brands with youth-skewing portfolios should take seriously. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO