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Christopher Lochhead on the Creator Capitalist

Published 1 month, 1 week ago
Description

In this Marketing Over Coffee:
Learn from the legendary marketer about why tech and everyone else gets an F for AI marketing efforts, why tech doesn't take jobs, and more!!

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Why does the Tech Industry Deserves an F for marketing AI?

Past interview with Christopher - get the basics on Category Design

Follow Your Different: Ray Wang Interview

Lochhead on Marketing - That time when Rush met Sir Paul McCartney

The shift from knowledge worker to creator capitalist is the greatest shift in how work gets done in 70 years

13:58 - 15:52 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Technology doesn't take jobs. It moves where the value gets created.

The creator capitalist sets priorities, taste, focus, judgment, problem framing, and direction on solutions.

Get Rella for social media management, free 14 day trial and get 10% off with code MOC

The four types of capital your comany owns

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

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