Episode Details

Kellogg’s is accelerating its commitment to cleaner ingredients, ditching artificial colors from all U.S. cereals by year-end — a full year ahead of schedule — and removing BHT from select products, using fruit and veggie juices to recreate signature hues. Driven by massive consumer demand, petitions with hundreds of thousands of signatures, government pressure, and retailer deadlines, the move marks a major shift for iconic brands like Froot Loops and Apple Jacks, reflecting Kellogg’s serious investment in meeting evolving expectations for natural, recognizable ingredients.

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