Episode Details

Jasper’s tourism is rebounding two years after the wildfire, with visitor numbers back to pre-fire levels and spending up — thanks to more international tourists and higher check averages. But rising prices and closed attractions like Maligne Canyon are forcing businesses to adapt, with some cutting back on operations. Recovery may take 3 to 10 years, but federal funding and new hotel beds expected by next summer could finally restore the town’s full economic rhythm.

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