Episode Details

Political campaigns are turning to social media influencers to spread their message, with California’s recent primary featuring influencer Shaka Smith endorsing Tom Steyer in a paid Instagram post—complete with required disclosure. This trend, now legally mandated in states like California and Texas, follows past examples where undisclosed paid endorsements raised transparency concerns. As lawmakers push for stricter enforcement—including potential $5,000 fines per violation—creators debate whether clearer rules empower voters or burden smaller influencers. With federal regulations still in flux, states are stepping up to ensure online political ads are clearly labeled, reshaping how we consume political content on social media.

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