Episode Details

McDonald’s gambled on a comeback with new low-priced deals to lure back value-conscious customers, but the strategy stumbled—customer satisfaction dropped, some locations ignored pricing, and confusing marketing buried the offers. Cutting beloved digital perks like “buy one, add one for a dollar” alienated loyal fans. Now, they’re bringing in a seasoned exec to fix U.S. operations and reviving flash deals to win back their most devoted patrons.

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