Episode Details

Influencers are now getting paid to promote political candidates — think Shaka Smith endorsing Tom Steyer with a clear “paid ad” disclaimer. California and Texas are the only states requiring such disclosures, with California proposing fines up to $5,000 per violation to enforce transparency. Campaigns see social media as a powerful tool, even paying figures like Snooki Polizzi to attack opponents or defend controversial figures like Ken Paxton — often without full disclosure. Watchdogs are stepping in as voters demand honesty: is it real opinion or paid content? While federal rules lag, state efforts aim to set a national standard, balancing accountability with concerns for smaller creators.

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