Episode Details

2026 Alabama Junior Cattlemen's Association Round-Up Educational Speaker Heather Welper - a Texas native, agriculture communicator, show stock producer and industry advocate - joins the Cattle Connect podcast to share her "You Can’t Buy Showmanship" philosophy. This concept emphasizes that a determined mentality and hard work often contribute far more value to exhibitors' experiences than price tags on their animals. She shares how this concept affected her show journey and offers practical insight into how youth, producers, parents and mentors can help grow this mindset - and other critical skills - in the next generation of agricultural leaders.