Episode Details

Most people wait to feel ready before they begin. But readiness is often the the feeling we only enjoy after we have already taken the first step.

Jonathan Petrides, founder of AllPlants, knows what it means to keep going when the obvious answer is “no.” He was rejected by every university he applied to, experimented with businesses that went nowhere, and eventually built a company around a simple insight: people may want to eat more plant-based food, but wanting something and making it easy are different things.

This conversation explores the psychology of taking action before you feel ready, finding a mission worth committing to, and staying resilient when progress is slow. JP explains why purpose creates endurance, how persistence can change outcomes, and why showing up often gives you an advantage over people who are still preparing.

• Turn rejection into information rather than identity.

• Find a problem you care about solving for years.

• Make the first step so small that action feels inevitable.

Listen now and start before you feel ready.

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