Episode Details

The Health Marketing Daily — August 08, 2026 In this episode: • A new study reframes how high-dose vitamin C fights cancer — shifting the mechanism from antioxidant to pro-oxidant, giving supplement brands a compelling and scientifically fresh narrative. • New Numerator data confirms GLP-1 drug users are materially cutting grocery spend, intensifying the pressure on functional food and supplement brands to position themselves as essential companions — not casualties — of the GLP-1 wave. • The Dutch national health institute RIVM has confirmed that food manufacturers and supermarkets in the Netherlands are meaningfully reformulating products toward healthier compositions — a regulatory and retail signal with direct implications for health-positioned brands across the EU. • Plantible has secured $35 million to quintuple production of its lemna-derived Rubi Protein — a funding milestone that signals serious investor conviction in next-generation plant proteins as a credible alternative to whey and soy for functional food and supplement formulation. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health