Episode Details

Kellogg’s is accelerating its shift to natural colors in cereals like Froot Loops and Apple Jacks, aiming to have all products color-safe by 2026 — a full year ahead of schedule. They’re using fruit and veggie juices to keep that iconic look while upgrading factories to preserve flavor, and they’ve tested extensively to ensure no compromise on taste or fun. This push aligns with rising consumer demand for cleaner labels; they’re also removing BHT from packaging ahead of schedule and already offer school meals free of artificial dyes. The company was acquired by Ferrero for $3.1 billion in September 2025, following its split from Kellanova in October 2023 — which itself was sold for over $30 million. Kellogg’s isn’t just keeping up — it’s outpacing its own goals to meet what consumers want.

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