Episode Details

The Steppin’ Out Festival is in full swing in Blacksburg, drawing 30,000 to 40,000 visitors over the weekend — and for local small business owners, it’s more than just a sales opportunity. Vendors like Jamie Walker of J Southern Crochet and longtime tie-dye artist Grasshopper rely on this annual event to connect with customers face-to-face, build community, and turn festival-goers into loyal friends — proving that real business happens where people gather.

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