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Disney Takes Over Super Bowl Broadcast | Durham News
Description
Disney’s ESPN is making history by broadcasting the Super Bowl for the first time ever, with ABC joining for a simulcast in 2027 — a move betting big on the game’s unmatched viewership power. Advertisers are already snapping up every slot, paying record prices and flooding the event with new brands — proof that despite changing media habits, the Super Bowl remains king. Meanwhile, Disney’s strong earnings and stock surge confirm their bold strategy is working.
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