Episode Details

Getting real estate clients is universally exhausting when agents literally ghost the buyers who already paid them. Back in 2003, I spent 11 years acting like a total amateur, completely ditching my past clients while trying to grow a real estate business. Then in 2019, I looked at my real estate referral network and asked why the team was missing out on getting one referral a day out of our past buyers. Instead of overcomplicating selling real estate, I created the HOP method to act as a foolproof real estate marketing plan, handling getting real estate clients with zero panic.

Getting consistent traction with finding real estate leads relies entirely on three letters: HOP, standing for Home, Online, and Person. First, you hit them at Home with old-school real estate direct mail, utilizing things like Client Giant or sending actual real estate client gifts. A physical real estate newsletter or postcard keeps your face in their house quarterly, creating literal real estate client retention on autopilot. Next is Online, where you quit stressing over perfect real estate social media posts and just show up where they scroll. You can test out free real estate marketing tools like Substack for emails, run remarketing ads, or just interact on Instagram and TikTok so your local real estate market updates actually show up on their feeds. Sending a text with a local vendor directory is top-tier real estate database management, giving them value without sounding desperate regarding getting real estate referrals.

Finally, the in-person aspect handles the heavy lifting of real estate prospecting, and we make it aggressively lazy. Forget throwing exhausting real estate networking events where you do all the work. Instead, just hijack local business collaborations. Teaming up with a local mailbox place for a shredding day works perfectly for real estate farming strategies, giving you maximum credit with zero setup, leading to better real estate lead conversion. You can also just grab coffee or lunch with one past client, which is a very standard realtor day in the life move that secured me three meetings and a random referral just last week. When you need actual real estate career advice or real estate agent tips for beginners, memorize this method because nobody else is actually doing it.

Here is what you get today:

• Why ignoring your past buyers ruins your real estate success.
• The lazy three-step referral strategy to stay relevant.
• The ridiculously easy way to use cheap real estate marketing ideas for daily leads.
• The completely shameless way to co-host local real estate events doing zero actual work.

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