Episode Details

Sarah Levinger consults with ecommerce brands on marketing psychology. She says shoppers' emotions drive ad performance, and success comes from aligning messaging with those feelings.

She did that with a D2C maker of hop-flavored teas, lowering acquisition cost by 30%. She shares that example and other ad tactics in this episode.

For an edited and condensed transcript with embedded audio, see:
https://www.practicalecommerce.com/emotion-led-ads-cut-costs-30

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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