Episode Details

What if the most underestimated productivity decision you make every day happens before you ever open your laptop — and it's happening in your closet?

  In this episode of That Will Nevr Work, Maurice sits down with Lacey Cadieux-McLean — founder and CEO of Rhubaia Ventures Inc., former 15-year IT project manager, published young adult author, natural fitness competitor, mother, and fashion-tech disruptor who launched one of Canada's most innovative women's fashion companies at age 41. Rhubaia combines non-toxic, sustainably crafted professional apparel — made from natural cotton, bamboo, banana leaf, and eco-friendly silk — with an AI-powered virtual closet app designed to solve one of the most quietly expensive problems in a busy person's day: decision fatigue, starting the moment you get dressed. Lacey's personal philosophy — "never say can't" — has carried her through every significant pivot in a life that defies any single category. And her founding conviction is both deeply personal and broadly applicable: what you wear affects how you feel, how you perform, and how you show up — and most of us have never been invited to take that seriously enough to do something about it. 

  In this conversation, Lacey and Maurice explore:

• The real cost of decision fatigue — and why it's starting before your first meeting
• The psychology of enclothed cognition and how what you wear changes who you become
• Lacey's transformation story: 15-year IT veteran to fashion-tech founder at 41
• What most people don't know about what's actually in their clothes — and why it matters
• How Rhubaia's AI closet solves the "I have nothing to wear" paradox
• Sustainable fashion as values alignment, not just a trend
• The "never say can't" philosophy and what becomes possible when you stop treating limitation as fact

  This one is for every entrepreneur who gets dressed every morning without thinking about it — and what that's been costing them.

 🌐 Website: https://rhubaia.com
 📸 Instagram: https://www.instagram.com/rhubaia

  Subscribe, leave a review, and share this with the entrepreneur in your life who is ready to rethink how they start every day.

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