Episode Details

Kellogg’s is accelerating its clean-label push, ditching artificial colors from all cereals by year’s end — a full year ahead of schedule — and removing BHT from remaining products, responding to booming consumer demand and public pressure. Driven by petitions, health advocates, and a Texas AG agreement, the move aligns with global trends, while retailers like Target and Walmart are following suit, signaling a major industry shift toward recognizable, natural ingredients.

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