Episode Details

Alberta’s new online gambling system is exploding with ads—billboards, buses, TV, and social media—just one month in. Experts warn teens, whose brains are still developing, are especially vulnerable to addiction, and education alone won’t cut it. The flood of ads is also fueled by market pressure: big players advertising heavily push others to follow, creating a visual avalanche. While the province claims its rules ban celebrity endorsements and youth targeting, specialists demand stricter safeguards. The government expects $76 million in revenue, with just 1% going to problem gambling programs—a start, but not enough. As the iGaming boom accelerates, the debate over responsible advertising is only beginning.

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