Episode Details

The FMCG Marketing Daily — August 07, 2026 In this episode: • Kraft Heinz is making a rare, explicit bet that marketing spend — not cost-cutting — is the lever that will reverse its multi-year volume decline. • New Diageo CEO Dave Lewis has unveiled a sweeping strategic overhaul that bets the company's future on Guinness while carving $1 billion in costs — a portfolio prioritisation decision with massive implications for every brand that isn't Guinness. • Papa Johns' CMO change and pivot back to mass marketing is a live case study in what happens when performance marketing over-rotation leaves a brand without enough broad reach to sustain sales. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO