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1510. #TFCP - Logistics Marketing That Works For B2B Growth!
Description
Stand out in a crowded freight market and learn how to leverage AI without losing your authentic voice in marketing in today's episode with The Robinson Agency's CEO, Adam Robinson, uncovering the real side of digital marketing in transportation!
We tackle everything from crafting a rock-solid brand messaging strategy that actually resonates with shippers, to navigating the realities of LTL shipping, market capacity shifts, and the future of freight tech.
At the end of the day, it's not just about pushing out generic, AI-generated content; it's about proving you're an actual human being who genuinely cares about customer service when margins get thin.
If you want to future-proof your freight business, execute a winning communication strategy, and plug in because this episode is your blueprint!
About Adam Robinson
Adam Robinson, TRA's Founder and CEO, has worked in sales and marketing from the start of his career, and when he entered the world of logistics in 2012, he knew this is where he would stay. He's served as Marketing Manager at a third-party logistics company, Director of Product Marketing at a logistics technology company, and Vice President of Product Marketing at FreightWaves.
In 2021, Adam founded The Robinson Agency, bringing together a team of professionals each with expertise at the intersection of marketing and logistics. TRA offers strategic messaging, content strategy and production, inbound organic search traffic, and advertising to yield high-quality leads that turn into customers.
Connect with Adam
- Website: https://www.the-robinson-agency.com/
- LinkedIn: https://www.linkedin.com/in/markadamrobinson/
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