Episode Details

In this episode of The Leverage Podcast, host John Davidson sits down with real estate expert Carey Hughes to discuss how she uses data and marketing insights from Nike to grow her business.

Are you trying to figure out how to scale a real estate business in a changing market? In this episode of The Leverage Podcast, host John Davidson sits down with real estate expert Carey Hughes to discuss how she transitioned from corporate America to building a successful agency. They explore how she uses data and digital marketing insights from her time at Nike to innovate the housing sector in Beaverton, Oregon.

Building a successful real estate business takes more than just putting up signs and writing offers. It requires clear communication, setting proper expectations with clients, and knowing how to adapt when market conditions slow down. Carey shares how her team approaches data analytics to study local neighbourhoods, pricing strategies, and economic shifts to guide buyers and sellers toward the best decisions. She also opens up about the realities of expanding from a solopreneur to leading a full real estate team, pulling valuable lessons from her 20+ years of industry experience. Whether you want to master digital marketing, learn how to build a strong community-focused brand, or navigate a softening market, this interview is packed with actionable advice for your own real estate business journey.

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00:00 - Pre-Show Chat and Episode Overview

01:51 - Welcome to The Leverage Podcast with Carey Hughes

06:04 - Transitioning from Corporate America to Real Estate

07:15 - Applying Nike Marketing and Data Insights to Housing

09:13 - Expanding the Team and Embracing Digital Marketing

11:05 - The Power of Thought Leadership and Generosity in Business

16:01 - What the Beaverton, Oregon Market Has to Offer

18:40 - Buying and Selling Strategies in a Softening Market

26:47 - Advice to My Day One Self: Setting Expectations

31:15 - How to Effectively Build a Real Estate Team

36:45 - Abundance, Gratitude, and Leaving a Community Impact

39:14 - How to Connect with Carey Hughes Homes

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