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Swig’s Expansion vs Small Soda Shops | Salt Lake City News
Description
Dirty sodas exploded from a Utah niche into a nationwide craze, fueled by social media and bold flavors. But now, as Swig—the original OG—expands aggressively, small independent shops are feeling the pressure, scrambling to survive. Some are pivoting with alcohol-infused drinks to stand out, while others brace for competition from a corporate giant. This isn’t just about soda—it’s a David vs. Goliath battle for small business survival in a rapidly shifting market.
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