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George Cary spent five years as a McKinsey EM. In this live case, he coaches candidate Harvey through a real McKinsey market entry study: should a diesel truck manufacturer build and sell electric trucks.

Harvey builds a framework, runs the full cost-of-ownership math, and lands a final recommendation. George pauses after every section to break down good vs. great in real time.

You'll learn:

• Why McKinsey calls it "problem solving," not casing – and the vocabulary that signals you already think like a consultant
• How Harvey turns a good, structured framework into a great, distinctive one 
• The full math behind pricing an e-truck – and how to talk through your logic instead of just stating the number

Resources:

• Harvey turned 3 weeks of coaching into a case that sounded ready for the real thing – Black Belt pairs you with a coach like George who breaks down your good from your great, session by session

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