Episode Details

Varon Corp CEO Benjamin Schubert joined Steve Darling from Proactive to discuss a new multi-year exclusive distribution agreement with an Alberta-based company that controls Shoot 360 Canada, supporting the nationwide rollout of Ballislife HYDRO Sports Drink across Canada. Schubert said the agreement begins with an initial purchase order valued at approximately CAD $100,000, representing nearly 65,000 cans. Over its initial five-year term, the partnership includes progressively increasing annual minimum purchase commitments totaling CAD $13.75 million, providing a strong foundation for the brand's Canadian expansion. Shoot 360 is recognized as a leading immersive basketball training platform, operating more than 50 locations worldwide and combining player development with advanced technology, digital gamification, and performance analytics. Management believes its growing Canadian network offers an ideal channel for introducing Ballislife HYDRO to athletes and basketball enthusiasts. While the agreement grants the new partner exclusive national distribution rights, Ballislife Drink Inc. will retain select strategic distribution rights, allowing the company to pursue additional opportunities as the brand expands. The commercial launch follows strong inbound interest from the Shoot 360 Canada team, which approached the company before HYDRO had officially entered the Canadian market. Schubert noted that the early interest highlights the cross-border strength of the Ballislife brand, one of the world's largest basketball media platforms. Management believes combining Ballislife's extensive audience with Shoot 360's player development network creates a unique opportunity to accelerate brand awareness and long-term growth in Canada. Schubert also confirmed that talks are underway about potential athlete partnerships in Canada, though he stopped short of making any commitment, describing it as firmly on the company's radar. #proactiveinvestors #otcid #otc #ozsc #FunctionalBeverages #SportsDrink #BallislifeHYDRO #Basketball #Shoot360 #ConsumerProducts #Distribution #Canada #SportsBusiness #BusinessGrowth