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KuCoin Pay launches KuCoin Gift Card, letting businesses distribute USDT and USDC via bulk digital gift cards with API integration for rewards and incentives.
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KuCoin Pay, the payments arm of the KuCoin exchange, has launched KuCoin Gift Card, an enterprise product that lets businesses distribute USDT and USDC through digital gift cards, with bulk issuance and API integration aimed at customer rewards, promotional campaigns, employee incentives and community programs. Recipients redeem through KuCoin and can then hold, transfer or spend the assets across the ecosystem, which the company frames as a value loop rather than a one-off transfer. The launch borrows one of the most proven distribution formats in commerce, a digital gift card market worth roughly $680 billion in 2026 and heading toward $1.25 trillion by 2030, with its business and corporate segment growing fastest at close to 20 per cent a year, and points it at an asset class whose total supply has grown 47x in six years to more than $320 billion. The strategic reading is straightforward: every redeemed card creates a funded KuCoin account, which makes this as much a user acquisition engine as a payments product. Q: What is KuCoin Gift Card? KuCoin Gift Card is an enterprise digital asset distribution product from KuCoin Pay that lets businesses send USDT and USDC to customers, employees, partners and community members through digital gift cards, with bulk issuance and API integration for rewards, promotions and incentive programs. Q: How do recipients redeem a KuCoin Gift Card? Recipients redeem the card through KuCoin and receive the underlying stablecoins, which they can then hold, transfer, or spend across supported scenarios in the KuCoin ecosystem, including merchants that accept KuCoin Pay. Q: What is KuCoin Pay? KuCoin Pay is KuCoin's merchant payment solution, supporting more than 50 cryptocurrencies including KCS, USDT, USDC and BTC for online and in-store purchases through a contactless, borderless checkout system. Q: Why are businesses using stablecoin gift cards? The corporate segment of the gift card market is growing at close to 20 per cent a year as companies standardize gift cards for rewards and incentives, while stablecoin supply has passed $320 billion and 65 per cent of crypto owners say they want to pay with crypto where possible, making gift cards a low-friction way to distribute digital value at scale. Q: What are the main use cases for KuCoin Gift Card? Custo