Episode Details

Are you pricing your MedTech product based on evidence and value... or simply making an educated guess?

Pricing is one of the most important commercial decisions you'll make, yet many MedTech founders spend years developing their product and only a few hours deciding what it's should cost. In this episode, Hakeem shares a practical five-step framework to help you understand your market, quantify your value, validate your pricing, and develop a pricing strategy that supports successful commercialisation and export.

In this episode, you'll discover:

• Why competitor pricing should inform your thinking, but never determine your pricing strategy.
• How to assess the value your MedTech product creates and use it to justify your price.
• A practical framework for validating your pricing with clinicians, procurement teams, distributors, and customers before commercialisation and export.

Listen now to learn how to price your MedTech product with confidence, strengthen your commercialisation strategy, and avoid costly pricing mistakes before entering new markets.

If you need help with your pricing, message me on linkedin with the words "pricing support

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.