Episode Details

Most business owners have happy clients, but very few know how to turn those happy moments into powerful marketing.

In this solo episode, Tom Krol talks about a simple technique that he used just to make massive amounts of revenue in a short amount of time that doesn't cost a penny. That is, you become a ninja at capturing good news.

Listen as he shares a simple strategy for collecting authentic client reviews, and why timing is everything in client reviews.

You'll Learn How To:

• Capture authentic client reviews
• Collect reviews consistently without making it complicated
• Build trust with potential clients using real customer feedback

What You'll Learn in This Episode:

• (01:02) Capturing "good news"
• (02:06) Simple trick that is built on human nature and laws of reciprocity
• (02:52) Timing is everything in client reviews
• (04:28) Use the word "reviews" instead of "testimonials" on your website
• (05:14) Make collecting reviews a weekly responsibility for your team
• (06:14) Simple contract clause that gives you permission to use client reviews

Who This Episode Is For:

• Coaches who are looking to build more credibility
• Entrepreneurs who want more referrals
• Business owners who aren't consistently collecting reviews

Why You Should Listen:

Tom shares a practical system for collecting authentic reviews, using them effectively, and building trust with future clients.

Resources: 

• Apply now for Coaching Inc.’s private mastermind at coachinginc.com