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Wayfair Surprises with Housing Market Dip | Durham News
Description
Wayfair just shattered expectations with an 8.7% U.S. revenue surge—its strongest domestic growth since pandemic days—despite a sluggish housing market. While home sales drop and prices soar, Wayfair’s secret weapon? Pulling in affluent buyers through its luxury brand Perigold, who’re spending big on home decor regardless of the economy. No longer reliant on new-home buyers, Wayfair’s dual-brand strategy is quietly dominating both budget-conscious shoppers and high-end customers—even opening physical showrooms. With mid-single-digit Q3 growth forecasted, this could be the start of something bigger when housing finally rebounds.
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