Episode Details

Disney and TikTok are teaming up in a bold new move, letting creators use iconic Disney characters—Marvel, Star Wars, Pixar—to make videos that appear on TikTok and a new Disney Plus vertical feed called Vert. This “first-of-its-kind” global deal kicks off with a pilot, then expands globally, giving TikTok creators access to Disney’s massive content library while helping Disney reach younger audiences through short-form video. It’s a strategic win for both: TikTok gains top-tier IP, Disney taps into creator-driven content, and audiences get more to discover—without the AI detour that fizzled last year.

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