Episode Details

The FMCG Marketing Daily — August 06, 2026 In this episode: • Heineken's H1 results reveal a stark geographic split that forces a rethink of where premium beer brands should be investing their marketing weight. • A new IGD study confirms that private label is now outgrowing manufacturer brands across Europe, putting brand equity investment directly in the dock. • E.l.f. Beauty's first full earnings report since acquiring Rhode shows the challenger brand model — buy a founder-led disruptor and let it run — is delivering real financial results. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO