Episode Details

Fáilte Ireland’s bold “Find Yourself” campaign is pouring over ten million euros into a nationwide push to revive domestic tourism—encouraging Irish travelers to rediscover joy in their own backyard. After last year’s stagnant growth, the agency’s ambitious plan includes viral videos, influencer partnerships, and a mix of digital and traditional media, all designed to promote low-pressure, self-focused getaways. With early signs of recovery this year—including rising trip numbers and spending—the campaign aims to unlock hidden gems, boost off-season revenue, and fuel long-term economic gains through smarter, more soulful travel.

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