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North Face Closes Berkeley Store Amid Theft | Durham News
Description
The North Face quietly shut down its 50-year-old Berkeley flagship store — where the brand was born — amid rising organized retail theft, with no public explanation. While VF Corp insists the brand is thriving under its cost-cutting “Project Reinvent,” other outdoor retailers like Cotopaxi and REI are also closing stores in high-theft cities, revealing a growing crisis as high-value gear fuels lucrative crime rings.
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