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NC High School Athletes Jump Into NIL | Durham News
Description
North Carolina high school athletes are cashing in on their talents—21 student-athletes signed NIL deals last year, up 75% from the prior year—with payouts ranging from $200 to $25,000, mostly modest sponsorships. This new frontier, unlocked by a 2024 court ruling after a legal challenge, is still in its infancy but shows strong growth, with zero violations reported so far. It’s not about getting rich quick, but about building early brand value and financial literacy.
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