Episode Details

Disney and TikTok just unveiled a groundbreaking global deal letting creators use iconic Disney characters—Marvel, Star Wars, Pixar, and more—in their videos, with content streaming across both platforms. Starting with a pilot, this move taps into user-generated content to boost Disney’s reach with younger audiences and aligns with CEO’s push for short-form content, while also giving TikTok a massive creative asset. It’s a strategic win-win—and a smarter, more sustainable play than their previous AI experiment.

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